A great story doesn’t work unless you bring it to life.
New positioning. Now what?
I help B2B leaders turn strategic narrative into organizational readiness and go-to-market power.
Bring your new positioning to life with a proven activation framework that aligns teams, equips sellers, and launches the story across every channel.
This is not advisory. It’s embedded, cross-functional leadership with hands-on delivery.
Most companies stop at strategy.
After the new narrative is delivered, no one owns the next phase.
Internal teams stay stuck in the past
Sales keeps using the old deck
The website doesn’t reflect the new story
Customers never hear what’s new
Marketing campaigns are outdated
Positioning Activation is the missing link — without it, your strategy doesn’t take hold.
The 5 strategic levers of positioning activation
This isn’t a checklist or a project plan. It’s a proven framework to bring positioning to life across your business — from leadership to the field, from brand to demand.
I lead this work end-to-end, embedding with your teams to drive implementation and impact.
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Set goals and build the plan. Define success metrics, team structure, work streams, and timeline.
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Validate the story. Test with top sales performers and customers to de-risk and fine tune the message.
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Launch internally. Roll out the story to your company through internal comms, training, and cultural alignment.
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Enable the GTM team. Develop enablement content, certification program, and sales tools.
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Launch externally. Update marketing campaigns, and web. Amplify the message in-market.
Faster time-to-value on your positioning investment.
Consistent, confident messaging across the org
Internal buy-in and external clarity
A market presence that reflects who you are
Sales, marketing, and brand in sync
Your Strategic Operator for Positioning Activation
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Seasoned
Three decades in B2B software marketing communications.
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Specialized
20+ activations. A proven framework.
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Trusted
Trusted by CMOs from the world’s top tech brands.