Strategic Operator and Positioning Activation Expert

I help B2B tech leaders turn bold positioning into business outcomes.

My superpower is connecting the dots — from leadership to the field, from brand to demand — in a way that makes a big impact. I draw on three decades of experience as a strategic comms executive, 3-time VPM, positioning consultant, and long-time PR agency leader.

I am a problem solver and creative leader in communications, change management, and team development. I have an innate ability to crystallize ideas into action; a talent for conceiving and operationalizing programs; and a transparent leadership style that inspires people to achieve their personal bests.

Experience

Three-Time VP

I spent seven years as the marketing and communications leader for Verint’s Experience Management business unit and for ForeSee (acquired by Verint in 2018). I also played a key role on Verint’s global corporate marketing team—spearheading a pivotal repositioning during Verint’s 2021 spin-off as a pure-play customer engagement company and leading the global launch of the “Engagement Capacity Gap” campaign.

At ForeSee, I had executive oversight of brand and positioning, content strategy, product marketing, sales enablement, demand gen, events, creative, and corporate communications. I led the highly regarded ForeSee Experience Index—a quarterly benchmark of satisfaction and NPS across top brands by industry. My work fueled thought leadership and drove growth across retail, financial services, utilities, and the public sector.

I partnered closely with Sales, Product, and Services to drive business through precision-targeted marketing. I led and mentored a high-performing 20-person team that earned the company’s top employee satisfaction scores, and I advised the CEO on go-to-market strategy, messaging, and internal and executive communications.

Positioning Consultant

I was a strategist and project leader at Firebrick, the leading consultancy helping B2B tech companies grow through breakthrough positioning strategies. I advised growth-stage and enterprise clients including Cardinal Health (Fortune 21), Citrix, Infor, and VMware.

PR Agency Leader

For 17 years, I was a partner at Horn Group, where I helped grow one of the most enduring agency brands in the tech industry. I led our expansion from a classic PR shop into a pioneer of digital communications—integrating PR, social, and design. We earned Technology Agency of the Year honors and I led hundreds of tech companies and executives through messaging, launch strategy, and results-driven communications programs.

I also produced events and panels that helped shape the modern tech PR industry and mentored hundreds of employees into confident, capable communicators.

After Hours

Mom. Friend. Daughter. Runner. Writer. Reader. Music-lover. Francophile.

Trusted by Industry Leaders

  • Bob Wright, Founder & Partner, Firebrick

    Great positioning needs activation to reach its full potential—and that’s where Shannon is unmatched. We refer our clients to her because we’ve seen the difference. When she leads the activation, the new story actually gets into the hands, minds, and motions of the entire organization. It doesn’t sit on a shelf. It drives alignment, enables sales, fuels marketing, and builds market momentum. We trust her completely—her process is rigorous, her leadership is hands-on, and her impact is undeniable.

  • Amanda Flynn, CMO, Zywave

    Shannon is a tremendous leader and partner. We hired her to enable our entire organization on our new positioning. She instantly integrated to the very large cross functional team and helped us seed the value of the larger positioning exercise to our C-suite and entire organization. We could not have accomplished this very important CEO initiative without her!

  • Sabrina Horn, Advisor, Author, Founder of Horn Group

    Always the voice of reason, the clear thinker, able to handle both crisis situations with a cool head as well as major projects with incredible organizational skills and the finest attention to detail. You want Shannon in your foxhole with you, any way you get her.

  • Susan Etlinger, Data & AI Thought Leadership at Microsoft, Researcher

    Driven, creative, poised, focused, and very, very effective. Shannon is a humane and graceful leader. She is an extraordinary communicator and can take the most complex technical information and relate it clearly and concisely.

  • Chris Haberle, Product Marketing Leader, Ex-AMZN and MSFT, Angel Investor

    Shannon is an incredibly creative and strategic marketer and is world class at parsing out powerful narratives that resonate with customers. It was a joy having a partner who is an expert at taking talking points and transforming them into a story that makes you want to jump out of your chair with motivation.

  • Cecilia Wainio, Director of Integrated Marketing and Experience Management

    Working with Shannon is like a master class in communications, internal diplomacy, and the strategy behind getting things done. She’s able to effectively drive growth and change in organizations, promote team development, and create a space for good marketing to flourish.

  • Madeleine Castillo, Consultant in Leadership, Growth, and the Modern Workplace

    The epitome of an expert, Shannon knows her field inside and out. But she also nails the other piece - the relationship. Genuine, dedicated, supportive, flexible, kind, and so darn knowledgeable, you'll consider yourself lucky to work with her.