From Strategy to Impact
Most companies stop at strategy. I help you activate your story so it shows up in how you sell, market, and lead.
Here’s what I offer and what it’s like to work together.
What I Do
Positioning Activation
You’ve invested in positioning. Now it’s time to activate it—across your teams, your story, your sales motion, and your market.
I lead cross-functional positioning activation programs that bring your new story to life—internally and externally.
This work typically includes:
Customer, partner, and analyst validation
Exec alignment and internal rollout
GTM team enablement and sales materials
New video, eBook, infographic, blog posts
3-5 new website pages
External launch campaign strategy
This is not advisory. It’s embedded, cross-functional leadership with hands-on delivery. No two activations are the same. Every engagement is tailored to your org, your timeline, and your go-to-market priorities.
How I Work
I lead. I embed. I partner.
The rigor and momentum you need—without the need for a full-time hire.
An interim leader for a critical initiative. A partner to your CMO and CEO.
I work hands-on with your Marketing, Sales, Enablement, HR, and Executive teams. Not just a strategist—an operator. I guide the work, coach the people, and deliver the plan, and create the content that makes your positioning real.
Typical engagements are 4-5 months.
Who I Work With
I partner with high-growth B2B companies—often in moments of change.
You might be:
Launching a new story
Rebranding or repositioning
Preparing for funding or acquisition
Consolidating multiple brands or product lines
Building out your sales enablement function
Coming out of a positioning engagement asking, “Now what?”
Clients include public companies, VC or PE-backed firms, and scaling teams across enterprise tech.